David Jones – The Art of Living Campaign
Role: [Art Direction · Video Content · Photoshoot supervision]
Campaign Overview
To launch David Jones’ “The Art of Living” campaign, a video series was developed to explore what it means to live well. Through interviews with influential Australians from fashion, film, media, and design, the campaign connected personal storytelling with aspirational lifestyle themes.
Creative Direction
Filmed at MONA in Tasmania, each video captured a different facet of modern living—family, creativity, self-expression, and wellness. The tone was reflective and sincere, balancing cinematic visuals with raw, intimate dialogue to evoke an emotional connection with the audience.
Featured Talent
The series starred actress Teresa Palmer, model Jessica Gomes, delicious. editor-in-chief Kerrie McCallum, and Vogue Living editor Rebecca Caratti. Each brought a unique point of view, allowing audiences to reflect on their own definition of a life well-lived.
Campaign Rollout & Results
Distributed across David Jones’ digital platforms, in-store screens, and social media, the campaign generated strong engagement—including 1.08 million completed video views. A comprehensive toolkit of campaign assets ensured brand consistency across 300+ marketing pieces nationwide, contributing to a double-digit uplift in store visits.
Published video featuring Jessica Gomes here
Vogue online article featuring Teresa Palmer here
Vogue online article featuring Rebecca Caratti here
Publication: Vogue, Vogue living, Delicious
Videographer: Josh Heath
Stylists: Inez Garcia - Justine Poole
Discipline(s): Art Direction, Digital, Online articles
