David Jones – delicious magazine print advertising

Role: [Art Direction · Photoshoot Oversight · Design]

Print magazine layout animated featuring David Jones tableware campaign with styled photography, used for editorial and advertorial marketing placements.

art direction

Led the visual direction for a bespoke campaign showcasing David Jones’ seasonal tableware collection. The goal was to highlight the beauty of everyday rituals through elevated, lifestyle-led imagery that brought the collection to life in an aspirational setting.

Concept & Visual Direction

The creative approach centered on storytelling through texture, light, and elegant tablescapes. Every element - from plating to marble, background tones to shadows - was selected to reflect the understated luxury of the David Jones brand while making the products feel relatable in a home context.

The shoot was directed to balance lifestyle authenticity with a high-end aesthetic, capturing quiet moments of shared meals and beautifully composed table settings.

Output & Usage

Deliverables included hero images, detailed product close-ups, and full-page layouts for both print and digital platforms. The final creative was published by Delicious magazine, seamlessly tying into David Jones’ broader lifestyle messaging.

Publications: Delicious

Photographer: Nigel Lough
Stylist: Kirsten Jenkins

Discipline(s): Art Direction, Print, Online articles

Close up of styled photography of a complete seasonal table setting featuring David Jones tableware, showing plates, glassware in a long shadow lighting lifestyle environment.
Full table setting - Styled photography of a complete seasonal table setting featuring David Jones tableware, showing plates, and glassware in an elevated lifestyle environment.
Print magazine layout featuring David Jones tableware campaign with styled photography, used for editorial and advertorial marketing placements.
Animation of key visuals of David Jones tableware campaign with styled photography, used for editorial and advertorial marketing placements.
Key visual of the David Jones tableware campaign with styled photography, used for editorial and advertorial marketing placements.
Second print magazine layout featuring David Jones tableware campaign with styled photography, used for editorial and advertorial marketing placements.
Table setting on marble - Styled photography of a complete seasonal table setting featuring David Jones tableware, showing plates, and glassware in an elevated lifestyle environment.
Third print magazine layout featuring David Jones tableware campaign with styled photography, used for editorial and advertorial marketing placements.
Animation of digital article of David Jones tableware campaign with styled photography, used for editorial and advertorial marketing placements.
Full table setting from top view - Styled photography of a complete seasonal table setting featuring David Jones tableware, showing plates, and glassware in an elevated lifestyle environment.
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