Dom Pérignon x Merivale – Annual campaign

Role: [Art Direction · Design Print & Digital · Shoot Supervision]

Campaign Overview

This Dom Pérignon campaign was crafted to celebrate the harmony between fine dining and prestige champagne. The collaboration between Dom Pérignon and Merivale aimed to elevate the guest experience by pairing a glass of vintage champagne with exclusive food offerings - from premium caviar to bespoke small plates created by Merivale’s top chefs. The result was a luxurious meeting of two icons, bringing together the best of both worlds: culinary excellence and timeless indulgence.

Visual Language & Styling

From refined photography to elegant printed menus, every asset was crafted to evoke elegance and indulgence. I directed the shoot, and oversaw styling to ensure cohesion across touchpoints - from still life to video.

Venue Integration – Mimi’s & Fred’s

Set within Mimi’s and Fred’s, the campaign used natural light, minimalist composition, and rich textures to elevate the experience.

Merivale Dom Perignon campaign link here

Photographer : Steven Woodburn 

Videographer : Buffet digital