Domayne x News Corp – Custom Furniture Advertorial

Role: [Creative Concept · Art Direction · Editorial Layout ]

Hero image showcasing a custom-designed sofa in a sunlit living room, reflecting Domayne's emphasis on personalized interiors. Art direction by Elen Le Glanic.

Campaign Overview

As Australians increasingly invested in their home environments, Domayne sought to showcase the value of personalised furniture design. This print advertorial, created in collaboration with News Corp, aimed to inspire readers to view their living spaces as an extension of personal style and comfort.

Creative Direction

The visual and editorial direction positioned custom furniture as both functional and expressive. Featuring elegant vignettes of home interiors, the layout balanced inviting photography with aspirational copy - encouraging readers to explore how bespoke pieces could enhance both lifestyle and design impact.

Execution

From concept development to layout design, the advertorial focused on refined composition, a modern palette, and clear messaging. The result was a seamless brand story aligned with Domayne’s ethos of style, comfort, and individual expression—delivered with the polished editorial tone of News Corp’s lifestyle publications.

Publications: Vogue Living - Vogue - Delicious

Photographer: Anson Smart 
Stylist: Alexandra Gordon

Discipline(s): Art Direction, Print, Photoshooting

Textures image showcasing a custom-designed sofa in a sunlit living room, reflecting Domayne's emphasis on personalized interiors.
Double page spread of lounge space featuring bespoke furniture and statement lighting, illustrating Domayne's blend of form and function.
Dining space featuring bespoke furniture and statement lighting, illustrating Domayne's blend of form and function.
Dining table double page spread highlighting timber and oversize elements, embodying Domayne's approach to stylish and personal home design.
Bedroom scene highlighting textured bedding and custom furnishings, embodying Domayne's approach to stylish and personal home design.
Bedroom double page spread highlighting textured bedding and custom furnishings, embodying Domayne's approach to stylish and personal home design.
Four Textures images showcasing each combination used per room featured, reflecting Domayne's emphasis on personalized interiors.
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