Cobram Estate x Donna Hay – First Harvest Campaign

project Overview

As part of Cobram Estate’s First Harvest event in partnership with Donna Hay, custom menus were designed to complement the seasonal theme and elevate the dining experience. The event celebrated the release of Cobram’s freshest extra virgin olive oil, served as part of a curated food journey.

Design Approach

The menus were crafted to reflect the purity and richness of the harvest. A clean, tactile layout and thoughtful typography echoed the quality of the produce and the elegance of the event. The print finish and paper choice were selected to align with the natural, elevated tone of the table styling.

Outcome

Elegant and understated, the menus added a quiet layer of refinement to the guest experience -seamlessly integrating with the visual and culinary storytelling of the event.

Published article here

Videographer: 64 production

Stylist: Emmaly stewart

Discipline(s): Art direction, Print design, Graphic design