Good Luck Restaurant – Visual Identity & Art Direction

Role: [Visual Aesthetic · Art Direction · Shoot Supervision]

Stylised table setting at Good Luck featuring a pipis dish and a dessert, swirl.

Visual Identity, Campaign Art Direction, Launch Photography

Created the full visual identity for Merivale’s Good Luck - a 200-seat restaurant inspired by the underground dining scenes of 1970s Tokyo, New York, and Hong Kong. Oversaw the direction of the opening assets including event imagery, food photography, and the venue’s menu design. Developed a cohesive creative universe where nostalgic energy and modern execution collide.

Concept & Creative Direction

The identity draws heavily from 1970s aesthetics - moody lighting, lo-fi haze, and vintage textures. Styling and image treatment, all echoed the design references of the venue itself, creating a seamless connection between brand and environment.

Launch Photography & Menu Assets

Captured in-situ still life, energetic imagery, and bold food moments were produced to encapsulate the venue’s theatrical experience. These visuals were extended into the printed menu, ensuring cohesion between creative content and physical space.

Venue page here

Photographers: 
VIP event : Chloe Paul
Interior: Steve Woodburn
Food: Hugh Davison

Styled still life of cocktails on table at Good Luck restaurant, captured in situ to reflect the moody, immersive atmosphere.
Menu cover for Good Luck restaurant featuring campaign photography by Elen Le Glanic, designed to reflect the venue’s bold visual identity.
Wine and cocktail Still Life – In Situ at Good Luck (Copy)
Table Setting with Crab dish (Copy)
Signature Dish imagery (Copy)
Styled food photography of a pasta dish at Good Luck
Photography of pasta dishes at Good Luck restaurant (Copy)
Dessert and Pasta – Shared Table Moment (Copy)
Interior spread of Good Luck’s printed menu featuring campaign photography art directed by Elen Le Glanic, designed to unify the visual identity across print and dining experience.
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