InVinus – Visual Identity for Organic Wine Importer
Role: [Creative Direction • Brand Identity • Web Design • Catalogue Design • Photography]
creative direction
InVinus is a Sydney-based importer of natural and organic Italian wines, with a curated selection of producers committed to minimal intervention, craftsmanship, and a deep respect for terroir.
The challenge was to translate that philosophy visually - capturing not only the product, but the emotion and tradition behind it.
The photographic direction was designed to evoke the warmth and palette of Italy - using golden tones, soft textures, and natural light to transport the viewer to a memory of a summer afternoon in the Italian countryside. All imagery was photographed in-house, with a focus on authenticity and sensory richness.
The wine catalogue was treated as a storytelling object in itself - featuring sewn binding, tactile paper stocks, and detailed winery notes. Every design decision, from typography to layout, was intended to reflect the craftsmanship and honesty of the wines and the integrity of the winemakers.
Scope of Work
Logo and full brand identity
Photography direction and execution
SEO-optimized website design
Printed catalogue with hand-finished binding
Social media content
Stationery and collateral
The final result is a sensory brand world that celebrates the intimacy, tradition, and artistry of independent winemaking in Italy — told through a refined, editorial lens tailored for the Australian market.
Discipline(s): Branding, Art Direction, Visual Identity, Photography, Graphic design, Print, Digital, Strategy, Social media, Website design, SEO
