Newpath Hypnotherapy – Visual Identity & Brand Design

Brand Concept

Newpath Hypnotherapy offers clients a powerful toolkit for long-term personal change, grounded in clinical hypnotherapy and NLP techniques. The brand identity was designed to reflect this deeply personal transformation — emotionally, visually, and psychologically.

Logo & Symbolism

At the heart of the identity is a logo that mirrors the emotional journey of each individual: non-linear, evolving, and deeply personal. A subtle shift in typography illustrates the waves of emotion that come with change. The design embodies movement without chaos, offering reassurance and calm.

Visual Direction

A soft, warm colour palette was chosen to evoke approachability, care, and emotional proximity - all qualities you want from your therapist. Rounded shapes and organic forms reinforce a sense of gentleness and trust, while the minimalist structure keeps the overall aesthetic elevated and clear.

Deliverables

The full brand suite included logo design, website layout, business cards, leaflets, and social media templates. Supporting photography played a key role in translating the brand’s emotional language - capturing softness, space, and introspection across print and digital platforms.

• Logo design & visual identity

• Website design & SEO optimisation

• Business cards, leaflets & print collateral

• Social media content & strategy

The result is a cohesive, emotionally intelligent brand suite designed to feel warm, trustworthy, and reflective of the personal journey each client embarks on.

Discipline(s): Branding, Art Direction, Strategy, Social media, Website design, SEO, Print