NIVEA x Lyn-Al – Limited Edition Collaboration & Editorial Campaign

Campaign concept

Developed and led the Vogue creative execution for the NIVEA x Lyn-Al partnership, one of three exclusive fashion collaborations launched for the Black & White deodorant range. The limited-edition can design was inspired by Lyn-Al’s signature silk artworks - each hand-painted and deeply connected to her identity as an Indigenous Australian designer. Assets were produced across video, print, and social channels, with Vogue documenting her story and creative process.

Designer & Inspiration

Lyn-Al Young is known for transforming soft, flowing silks into one-off pieces of wearable art. Each garment tells a personal story tied to her family, culture, and connection to Country. This collaboration saw her translate that vision into a limited-edition NIVEA can, reimagining everyday care through the lens of Indigenous artistry and storytelling.

Visual Direction & Editorial Execution

The campaign aesthetic reflected the delicacy and movement of Lyn-Al’s work - airy, natural textures and slow-motion fabrics floating across serene backdrops. Imagery was crafted to feel intimate and expressive, aligning the deodorant’s protective promise with the gentle strength of silk. Vogue’s editorial content expanded on the designer’s journey, creativity, and the meaning behind her work.