Samsung The Frame – Interior Design Advertoriall
Role: [Editorial Concept • Layout Design • Art Direction]
Project Overview
To support the launch of Samsung’s The Frame, a unique television designed to double as a digital art display, this advertorial was developed to showcase its seamless integration into stylish interiors. Published across News Corp’s interior lifestyle titles, the campaign introduced The Frame as both a design object and a cutting-edge piece of technology.
Creative Direction
The editorial positioned The Frame as the perfect marriage of function and form—highlighting its ability to blend into art-filled homes and enhance modern décor. Layouts focused on clean, design-conscious compositions, allowing the product to sit naturally within aspirational living spaces.
Execution
From art direction to print and digital layout execution, the campaign conveyed the product’s value in an elegant, visually-led format. The resulting advertorial elevated the perception of The Frame beyond a television—recasting it as a thoughtful, integral design element for creative homes.
Publications: Vogue Living - Inside out
Photographer: Craig Wall
Stylist: Alexandra Gordon
Discipline(s): Art Direction, Print, Photoshooting
