Art Director & photographer in Sydney – design, Photography, Branding & Visual Identity

I’m El Glanic, a Sydney-based art director, photographer, and creative designer working across branding, photography, and visual storytelling. I help lifestyle, fashion, and hospitality brands craft visual identities that feel timeless, bold, and deeply human. With a background in design and creative direction, I bring ideas to life through concept-driven campaigns, art direction for brand and editorial shoots, and cohesive visual systems that express your brand’s essence.

Whether you're launching a new brand or refreshing your identity, I provide tailored creative direction that aligns with your goals and elevates your presence. I specialize in:
Art direction for photography and film | Visual identity design for brands | Editorial and lifestyle photography | Branded content for social and digital platforms

Based in Sydney, I work locally and internationally with passionate founders, creative teams, and agencies to shape meaningful, design-forward visual narratives. My approach blends clarity with emotion, balancing visual impact and brand integrity. I believe in storytelling that resonates through visuals that are authentic, curated, and strategically aligned.