Art Direction & Photography
for premium lifestyle brands in Sydney.

Hi, I’m Elen - I partner with ambitious brands in fashion, design, wine and hospitality to craft elevated visuals and bold creative concepts. My work blends high-end storytelling with refined aesthetic clarity to create magnetic, memorable brand worlds.

Ticking to Friday @jamrecordbar Shot by @parkerblain
When the decor create the vibe @jamrecordbar Shot by @parkerblain Styling by @kpurcellprojects Art direction by me
In Japan, the aperitivo spirit lives on with nomikai, where drinks and small bites are shared @jamrecordbar Shot by @parkerblain Art direction by me
When nature’s palette chooses white - snow crab at @goodluck.merivale Shot by @hughdavison_ Styled by @onetwophe Art direction by me
Mad men energy. Shot by @hughdavison_ Styled by @onetwophe Art direction by me
Vintage vibes @goodluck.merivale Shot by @hughdavison_ Styling by @onetwophe
Weekend served @goodluck.merivale Shot by @hughdavison_ Styling by @onetwophe Art direction by me
Let the wine do the talking @goodluck.merivale Shot by @hughdavison_ Styling by @onetwophe Art direction by me
Sometimes you just need a little downtime. Slow pours, long sips. @goodluck.merivale 📷 @hughdavison_ Styling @onetwophe Art direction by me
Obsessed with the venue, obsessed with the menu. @goodluck.merivale 📷 @hughdavison_
Swirl of nostalgia. Captured by @hughdavison_ for @goodluck.merivale
Pipis perfectly plated and nicely capture by @hughdavison_ for @goodluck.merivale
Crafted with precision. Consumed with no regrets @felix.merivale Shot by @ethanrsmart
Some things are meant to be shared @felix.merivale Shot by @ethanrsmart
Art in the making @felix.merivale Shot by @ethanrsmart
Croquembouche, meaning crunch in your mouth, is a traditional French dessert served as a wedding cake. Also offered at @mimis.sydney on slightly less occasional days. Shot by @stevewburn
Best table in Sydney @mimis.sydney Shot by @stevewburn
Already thinking of the second one @wills_coogee Shot by @stevewburn
Winter light at @bertsnewport Captured by @stevewburn #berts #newport #foodphotography
Unique dishes & shots. Those blend Italian and Chinese cuisine, featuring unique ingredients like snow crab. Only at @goodluck.merivale ! 📸 Captured by @hughdavison_ #GoodLuckRestaurant #FoodFusion #sydneyeats #creativecontent #foodphotograph